“My whole life, I was just 58 miles and a couple of questions away from family.”
Sixto Cancel, Founder & CEO of Think of Us

Image credit: Gilberto Tadday / TED

Think of Us is a research and design lab for the social sector. Led and guided by people who have been directly impacted by the child welfare system, we are a trusted partner across the field nationally. We publish groundbreaking research, work with cities, states, and tribes to co-design and implement solutions to long-standing challenges, and advise federal and state policy makers on effective, bipartisan solutions.
Child Welfare is at the beginning of a transformational shift, and we have raised $50M through the Audacious project for a five-year project to accelerate this field-wide momentum and drive nationwide, catalytic change. Over the next five years, we will work with partners across the field to prioritize family and child well-being.
Together we will build a system that is:
Family Centered: 67% of kids in foster care are there for issues related to poverty, not abuse. Together, we can reduce unnecessary placements by providing better support to families.
Kin Focused: When kids do need to be removed from immediate family for abuse or willful neglect, place with known and trusted adults – referred to as kinship care. Together, we ensure kinship placements become the norm.
Future Minded: Each year 20K youth enter adulthood without returning to their family or being adopted. Programs across the country are helping them make a successful transition to adulthood and achieve their education and career goals. Together, we can scale these effective solutions.
Check out this interactive video to learn more.
Launched in April 2018, The Audacious Project is a collaborative funding initiative that is catalyzing social impact on a grand scale. Housed at TED, the nonprofit devoted to Ideas Worth Spreading, and with support from leading social impact advisor The Bridgespan Group, The Audacious Project convenes funders and social entrepreneurs with the goal of supporting bold solutions to the world’s most urgent challenges. The funding collective is made up of respected organizations and individuals in philanthropy, including the Bill & Melinda Gates Foundation, ELMA Philanthropies, MacKenzie Scott, Skoll Foundation, Valhalla Foundation, and more.
Each year The Audacious Project supports a new cohort. The 2023 grantees are CAMFED, Canopy, Clean Slate Initiative, Global Fishing Watch, Innovative Genomics Institute, Jan Sahas’ Migrants Resilience Collaborative, ReNew2030, Restore Local, Think of Us, and Upstream USA.
See our FAQs below or get in touch
Q. What will Think of Us do with this funding?
Over the next five years, we will scale our capacity to bring tech, data, research, and design capabilities to the child welfare field. Working with leading partners across the country, we will accelerate the pace of systems change by sparking, supporting, and driving initiatives designed to create systemic transformation.
Q. What was the due diligence process that you went through?
In early 2022 TOU submitted a proposal to the Audacious Project.
The 14-16 month process included extensive independent, third-party evaluation and due diligence into TOU’s track record, financial evaluation and interviews across the field.
Q. Do you plan to issue grants?
The secured funding to date is budgeted and accounted for, supporting key capacities to support the child welfare field. Our first step will be to LISTEN to you to help us determine where best to deploy these capacities - including shared fundraising and co-investment opportunities.
Q. What are the details of this investment? What are your plans for growth?
Think of Us has intentionally developed a flexible and scalable operating model with limited fixed and sunk costs. This Audacious commitment, a portfolio investment from multiple donors, is structured around the main activities of a targeted and timely five year plan (2024-2028).
In FY22, we had an ~$6M budget with ~50% earned and ~50% contributed revenue. With Audacious, we will scale up to a ~$15M budget and then, in 2029, scale back to ~$9M budget with ~60% earned/40% contributed income mode.
Q. What other funding has Think of Us received?
Think of Us is grateful to have received investments from the Audacious funders and child welfare funders such as The Annie E. Casey Foundation, Conrad N. Hilton Foundation, Doris Duke Foundation and Aviv Foundation. We are grateful to these changemakers, who have and continue to advocate for and serve the millions of families impacted by the system - and honored to bring this new funding to critical work across the sector.
Q. What makes Think of Us unique?
We leverage data, technology, research, and design to center the lived experience of those impacted by child welfare in systems transformation. We work with – and for – the broader ecosystem with a focus on expanding capacity, supporting critical initiatives and, ultimately, working together to realize true systems change.
We have deep partnerships with policymakers, front-line workers, leaders, and lived experts across the country – on local, state, and federal levels. We are currently working directly with 22 states and supporting another 37 through multi-state initiatives. We’ve partnered with the White House and leading federal administrators across the Obama, Trump, and Biden administrations.
Q. What are ways for me to get involved?
Systems transformation requires collective action. This includes lived experts, administrators, advocates, providers, lawmakers, donors, front-line workers, private-sector leaders, and others across the country. We are seeking to accelerate and expand ongoing initiatives, scale best practices, amplify research, improve policies, and expand what is believed to be possible. Please see below for ways to join us!
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