Financial & operational health

Consistent Innovation and Growth

TOU’s adaptable, solutions-focused approach has facilitated a rapid evolution from creating the Think of Us app in 2017-18, to disseminating cutting-edge qualitative research, developing a scalable, evidence-informed model for navigating child welfare services, and working directly with state and federal leaders today. This has been mirrored by steady growth in both earned income and fundraising.  

2022 Projected for the year (as of September (Q3) 2022)

Currently we are seeing strong financial growth balanced between 50% earned (passive income streams based on co-product design and state government contracts) and 50% contributed revenue (multi-year institutional giving and major donors). Based on this trajectory and our ability to nimbly build ecosystem-wide capacity, we're confident that the best is yet to come.

Sources of funds

Use of funds

Financial data

We know it’s important to you that your donation is being used impactfully. It’s important to us, too. We work hard to maintain a culture of accountability, transparency, and trust. Our financial statements reflect sound stewardship, consistent growth in impact, as well as improved operational efficiency year-over-year. Our donors are vital to the work of Think of Us. If you have additional questions, please contact us at the link below.


2017 Form 990


2018 Form 990


2019 Form 990


2020 990 form


2021 990 form

Become an investor

Our funders join us in challenging norms and creating change. They are the individuals, corporations, and institutions who stand shoulder-to-shoulder with us, providing the financial support and holistic partnership that makes our work possible. Together we're putting in place the conditions for all children to heal, develop, and thrive.